Building Your Prospect Funnel

The “Shortest Distance to Revenue™” exercise is a unique method of establishing realistic and honest ground rules for anyone responsible for generating new and or expanded revenue.

The relationship and owner/c-suite discussions that surround the proverbial “prospect funnel” and the actual behavior and performance of a business development producer is rarely in sinc. Using proven methods, the time it takes for new revenue to book can be strategically addressed. This promotes greater accuracy forecasting budget revenue and corporate strategic planning of when revenue can be expected from the sales team by the owner or c-suite team.