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Have you ever bought anything from a sales person who had fear in their eyes? My guess is no, and you wouldn’t. Fear creates uncertainty, and uncertainty is not how buyers buy. The buyer will disappear quickly from view if you project a feeling of fear, whether it be from your personal life or work [...]
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Have you noticed that you are either with a group of people, an opinion, a belief, or are not. The most casual of conversations have been infiltrated by this way of thinking. Budgets are set using this thinking. And advertisers have become very aggressive in projecting this thinking – especially in our new economy. Technology is the greatest [...]
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